Klassikticket E-Ticketing Platform
Full redesign of OEticket's classical music department - an e-commerce platform for event tickets across all classical genres.
The Challenge
The website needed a full redesign to be up to date. It should feel engaging even for younger audiences and inspire young and old alike to experience the beauty of classical music, theater, and more.
Our Solution
Revised the overall concept using human-centered design principles. Content was bundled meaningfully, information architecture optimized, and introduced a fresh purple color palette replacing brown to appeal to younger audiences while maintaining classical elegance. Implemented modular design system for clarity and focus.
Project Gallery
Impact & Results
Successfully appeals to both young and traditional audiences
Improved information architecture with intuitive navigation
Fresh purple color palette representing wisdom, royalty, and mystery
Modular content design for clarity and better user engagement
Client gave particularly positive feedback on design decisions
The client gave particularly positive feedback for the design decisions, especially the fresh purple color palette and modular approach that perfectly balances classical elegance with modern appeal.
