BIPA App Redesign
Complete redesign of BIPA's outdated mobile app focusing on personalization and customization to create a tailored user experience.
The Challenge
The Bipa App was in a dire and totally outdated state. Users wanted personalization, customization, personal offers, and reward programs, but struggled with little time, re-entering filters and personal settings, having to repeatedly sign in, concerns about giving personal data, and not getting the best deals.
Our Solution
Through competitor analysis, surveys, and interviews, we created a fully customizable and personalized user experience. From paper prototype via wireframe to high-fidelity prototype, we built personalized dashboards, customizable tab bars, interest selectors, and integrated personal settings - all tailored to individual user behavior and habits.
Project Gallery
Impact & Results
Fully personalized content based on user interests and search queries
Customizable dashboard with recommended items, favorites, and categories
Flexible tab bar with up to 5 customizable quick-access tabs
Integrated services including MyBipa, JO Bonusclub, and CEWE Photoshop
Seamless user experience making users feel connected to the app
The redesigned BIPA app delivers exactly what users wanted - a truly personalized experience that remembers their preferences and saves them time. Every aspect can be tailored to individual habits.
